猫山王彭亨榴莲品牌的故事 Musang King Pahang Durian Brand Story
猫山王这名字来自于一些本地榴莲园主，为一种特别榴莲的品种所命的名字，意思是说这种榴莲好吃的程度，连山猫都只选择吃这种榴莲而已，因而取名为猫山王。其价值是因为园主拿这品种榴莲去参加比赛，得到冠军而名副其实称为“猫山王”榴莲。
Musang King (Mountain Cat King)/ Mao Shan Wang (in Chinese)/ Raja Musang (in Malay) For a food gourmet, you will always look for the best and in Musang King durian you will find your `forbidden fruit’ in Eden. Musang King has an exquisite taste and its creamy texture will linger long in your throat. Even hours later, every `blub’ will be a resounding refresh memory. Even the Bobcats (Musang to the locals) reputated to only devours this species.
也因为如此，市场对猫山王的钟情于独爱，造成在榴莲世界里，好吃榴莲的代名词。许多农夫也改种“猫山王“榴莲为主。再加上媒体的推波助浪，妙笔生花，故猫山王已成家喻户晓的榴莲品种，闻名全世界。
Musang King is synonymous with delicious durian. Because of its popularity and high demand, many farmers are switching to Musang King cultivation as they can expect a good return for their investments.
公司就决定以“猫山王”为其榴莲品牌，并以一只正在吃榴莲的“山猫”为品牌的标志。带上皇冠，其意思为 ”猫山王“。
With that, DuriangKingMalaysia.com decided to use Musang King durian for its varieties of products for its core brand.
猫山王因此而成为马来西亚风靡全世界独有的产品，是马来西亚的骄傲于荣耀。以猫山王为品牌也代表着公司日后的发展方向，以榴莲为主，迈向全世界。
Musang King durians has become the pride of Malaysia. The brand represents the future direction of our company. Beside Musang King, our company also supply other Malaysia species of durians – such as D24, D88 and many others.
关于DurianKingMalaysia.com 的背景 Company Background
顺着需求趋势DurianKingMalaysia.com于是结合了在彭亨州劳勿许多榴莲果园的园主一起开发榴莲市场。我们拥有占地三百多英亩专职种植“猫山王”以及“苏丹王”榴莲的果园；每年平均可以生产大约几百吨的榴莲果粒，供应历时九个月。
In view of the great market demand, we develop our own durian wholesale marketing strategy together with many other durian orchard farmers in Pahang especially Raub, DuriangKingMalaysia.com have converted an area of more than three hundred acres planted with the best Musang King able to supply tons of fresh and frozen Musang King and other species of durian the whole year round to the world.
主要业务是以销售冷冻高端榴莲为主，发展下游产品为次。并设立了冷冻加工厂和冷冻货柜，再配合先进的设备，来生产果肉，果蓉，冰棍以及其他加工产品，并以出口为导向。所以，公司对产品的要求从包装，生产到出货，每一刻都要对产品的保鲜工作，品质做到最好，务求能给顾客上等品质的保证。我们秉持着一个信念，就是要将最好的产品奉献给顾客。
The main business is the production of high-end frozen durian, to make it available the whole year round and developing downstream products such as pulp, paste, popsicles and other processed products. We also equipped our company with `state of art’ processing plant and frozen-freezing containers to cater for never-ending demand from all over the world, especially China to guarantee our customers, the finest quality. Musang King Durian frozen food company uphold a conviction to give the best dedicated to our customers.
除此之外，我们也发售其他热带水果果蓉，果肉，冰棍等，如龙眼, 尖不叻，菠箩密，水翁，刺果番, 荔枝，柚子，红毛丹，长崗果，香菠萝，椰子，芒果，黄梨，火龙果，香蕉，木瓜，山竹等。本公司能为你的产品提供专业的包装设计，产品口味创造以及专业的市场推销策略。 欢迎有诚意的国外进口商，来电或电邮询问，以建立长久合作的伙伴关系。
In addition, DurianKingMalaysia.com also specialised in wholesale & marketing with other tropical fruits and popsicles from Long Gan, Cempedak, Jackfruit, cleistocalyx, soursop, grapefruit, rambutan, fruit Nagaoka, fragrant pineapple, coconut, mango, pineapple, dragon fruit, banana, papaya, mangosteen and many others. Our Company provide professional packaging design for your product, product taste and create marketing strategies and multiple market channels. We welcome importers, call or e-mail inquiry to establish long-term cooperative partnership.
DuriangKingMalaysia.com Factory and Facility工厂与设备
工厂坐落于劳勿大道旁，占地3英亩。全厂冷气设备，衔接冷冻货柜，榴莲果肉，果溶，冰棍，在完成冷冻过程后，立刻装盒进箱，送入冷冻货柜。这一过程务必做到所有冷冻食品以最快的速度，最短的时间，送入货柜，以保持食品最高的新鲜味，防止食品产生品质的变化。 所有的员工都必须进过专业和特别的训练，才能在冷冻工厂里工作。
The factory is located in Raub Avenue, occupying an area of 3 acres. The whole plant is air-conditioned with refrigeration container convergence. Raw durian fruit pulp, fruit paste, popsicles, after completion of the freezing process, boxing immediately, into the freezing containers. This process is to ensure the quality of all frozen foods to the fastest speed, into the container, in order to maintain the highest food fresh and flavor, prevent food produce quality changes. All employees are clinically checked on health and fitness and are required to forward to professional and special training to work in freezing factories.
Factory machines 工厂设有各种机器的大约介绍
1）果肉生产过程Pulp production process. 2）果蓉生产过程 Fruit paste production. 3）冰棍生产过程Popsicles production process 工厂内还备有后备电力供应设备，以防万一有任何的意外，所有食品将会如常的保持冷冻。
The factory also equipped with backup power supply equipment and all the food will be kept frozen.
使命与愿景Mission and Vision
我们要在全世界每个地方都能享用到“猫山王”与“苏丹王”榴莲产品，把马来西亚出名的榴莲推向全世界。所以，公司要积极生产，收购并以现代化的市场策略，打通全世界的网络。务求做到有求必应，货源充足，品质保证，专业服务以及展品多样化。
To have everybody able to enjoy `Musang King’ and `Sultan’ Malaysian world-famous durian products to every place in the world, we actively begin production, acquisition and modernization of marketing strategy, open up networks and seek professional services, diverse and fully exhibits our Brand of Durian King products
Brand value品牌价值是保证顾客:
• 任何时候能为顾客提供最好品质的冷冻果肉。At all times to provide customers with best quality of frozen pulp.
• 任何时候能为顾客提供卫生与健康的食品。At all times to provide customers with hygiene and healthy food.
• 任何时候能为顾客提供的真材实料的美味食品。At all times to provide customers with real tasty food.
所以，我们在对品质的坚持，从没放松过。一开始从包装设计与印刷，冷冻柜安装，后备的电力设施，机器的可靠性，货源的品质，储存的方法，都是经过专业人士的咨询，设计与帮助。务求在生意开始的阶段，能够尽快上轨道，节省时间与成本，将受益到的利润回馈给国家与社会，实现企业家伟大的理想。
We never compromise, and always stress consistency on quality from the beginning of the process untill the end, so that reliability and quality are the trade mark of Durian King Malaysia.